Elite Speed, a leader in sports performance and strength training in Colorado, recently elevated its standards by acquiring a 100,000+ sq/ft 24 Hour Fitness facility, cementing its position as the premier destination for sports performance across multiple locations in the state.

In pursuit of top-tier professionalism, Elite Speed collaborated with Custom Sports Gear to not only achieve superior quality equipment but also infuse their training space with a unique identity. This partnership was driven by a dual focus – custom branding and colors tailored to Elite Speed’s vision, all while achieving substantial cost savings compared to standard equipment providers.

The facility, now bearing the Elite Speed name, boasts a distinctive turquoise theme seamlessly integrated into eight full racks, double-sided for maximum efficiency. Customization extended to every detail, including dumbbells, plates, grip plates, barbells, and rack accessories, all proudly branded with the Elite Speed logo. This collaborative effort even extended to specialized lifting bars, squat machines, and custom-designed equipment, reflecting a commitment to unmatched professionalism and customization.

Elite Speed’s decision to go beyond conventional retail options not only resulted in a uniquely branded and colored facility but also exemplified how strategic collaborations can elevate sports performance spaces while delivering significant cost benefits.