Updating Strength and Conditioning Equipment at Regis University
As a prominent adult sports and social club, Austin SSC recognized the pivotal role of effective branding in sustaining and enhancing its position in the market. With a presence spanning four locations—Austin, San Antonio, Lonestar, and Minneapolis—serving thousands of adults seasonally, the club embarked on a mission to elevate its local branding and foster continuous growth. In this pursuit, Custom Sports Gear emerged as a strategic partner, providing high-quality, cost-effective branding gear that became a cornerstone of the club’s marketing strategy.
The collaboration with Custom Sports Gear extended beyond merely obtaining gear; it was a transformative investment in the club’s overall marketing and customer experience. Each location, from the vibrant streets of Austin, Texas, to the dynamic scene in San Antonio, and further to the spirited communities in Lonestar and Minneapolis, underwent a branding evolution. With the support of Custom Sports Gear, Austin SSC and its affiliates seamlessly integrated 10×10 custom canopies, bespoke A-frames, and personalized feather flags into their marketing arsenal. This not only bolstered the visibility of each location but also contributed to a cohesive and professional brand image, enhancing the overall experience for their members and customers.
The strategic focus on branding wasn’t just an aesthetic upgrade; it played a vital role in the club’s growth trajectory. The high-quality, customized gear provided by Custom Sports Gear served as a tangible representation of the club’s commitment to excellence, creating a positive and memorable association for its members. Moreover, the cost-effective approach facilitated by Custom Sports Gear ensured that the club could allocate resources wisely, achieving impactful branding without compromising financial sustainability. In essence, this collaboration became a catalyst for Austin SSC’s multifaceted success—fueling growth, enriching member experiences, and saving valuable resources through a strategic and visually compelling branding strategy.
Client: Austin SSC
Equipment: Branding
Retail Expense: $20,000
CSG Expense: $6,000 (~$14,000 Savings)
Custom Equipment:
- Canopies
- A-Frames
- Feather Flags